About us

Pure Wool Love originated from our love for high-quality wool products. Initially with a baby line from our baby brand Pure Baby Love, and now also with wonderful products for adults under the Pure Wool Love label.

Our products are made with high standards for the production process. We source products only from the EU, ensure manufacturers have all certifications for safe dyes, and obtain mulesing-free and superwash-free wool.

Pure Wool Love may seem large, but in daily practice, it is run by two passionate entrepreneurs: Martijn and Marjolein. Together, they have two children and a loving dog. Everything surrounding Pure Wool Love is managed in-house; from building the website to developing new products. From creating social media posts to sending out packages. And that's what makes our work so enjoyable and varied.

We're curious! What's your favourite product?