Pure Wool Love was born out of our love for high-quality wool products. Initially featuring a baby line from our baby brand Pure Baby Love, we now also offer wonderful products for adults under the Pure Wool Love label. Pure Wool Love has been a dream for a while: fine wool products for young and old from our own label and other beautiful brands.
Our own products under the Pure Baby Love and Pure Wool Love labels are made with high standards for the production process. For instance, we source products exclusively from within the EU, and ensure our manufacturers hold all necessary certifications for safe dyes, as well as for the sourcing of mulesing-free and superwash-free wool.
The brands we purchase also meet our requirements: certifications, mulesing-free, and superwash-free.
Pure Wool Love may seem big, but in daily practice, it is run by two passionate entrepreneurs: Martijn and Marjolein. Everything related to Pure Wool Love is managed in-house; from building the website to developing new products. From creating social media posts to shipping packages. And that is what makes our work so fun and varied.
Our products are developed based on Marjolein’s many years of experience as a (pediatric) nurse. Her knowledge contributes to beautiful products for young and old.
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